Luis with Manolito Simonet.

Luis with Manolito Simonet.

“Luis is a gem in the Latin music scene. Whether in his capacity as a radio personality/director, cultural commentator, expert in multi-genres of Latin music, deejay, or emcee for high profile and community events, Luis is the best in his field. He has generously offered his services for countless events and causes that mean so much to the community. He’s always been there for us, presenting our cultural work with poise and a knowledge that has been honed over decades of dedicated study. We are honored by his friendship.” — Bill Martinez, Latino Entertainment Partners

Luis Medina is always getting down ! We hired Luis to DJ for the Azteca 50 Super Bowl Party at Foreign Cinema in the Mission District. Luis is a true professional, musicologist and Renaissance Man.  He took the time to meet with Management at Foreign Cinema to inspect the venue. Collaborated with our Marketing Team to make the night special. Playlists submitted in  advance with the most dynamic music which created a dynamic ambiance. Clients, Dignitaries, Community Leaders all provided the same feedback to our event “Roberto, this Azteca Party is fantastic we love the MUSIC. Wonderful, wonderful, wonderful…”

Luis set us apart from the competition that evening. The ambiance of the night was euphoric and the positive feedback still continues to linger.
Roberto Pineda, General Manager, Azteca TV 50 San Francisco

THANK YOU!!! We really appreciate you dedicating your Cinco De Mayo to us!  Our guests were very happy! —Stephanie Hoover, Promotions & Event Production Coordinator, SF Giants

We had Luis Medina DJ for us at our annual company party and he did an amazing job! He had a great mix of music and everyone was non-stop dancing on the dance floor. Everyone had such a great time and let us know they loved the music! He was professional, great to work with, and we definitely recommend him for all events. – –Gricelda Sanchez, PSSI Manager, Sunnyvale

“Luis kept a gym full of elementary school students AND their parents rocking all night long at our school’s annual family dance for three years in a row. He was able to stay current with tween tastes and satisfy their middle aged chaperones as well. Not easy! He is a gem.” — Shona Armstrong, organizer of the Chabot Elementary School Family Dance Night

“Luis Medina is truly a leader in the Bay Area music landscape.  His role at KPFA and in the Bay Area music scene is beyond compare.   He has the rare combination of vision, passion, and commitment to making musical dreams come true.  As a promoter, DJ, Master of Ceremonies, Luis understands how everything needs to work together in order to be successful.”
— Marshall Lamm, Promotions and Public Relations, SF Jazz

“As a radio programmer, personality and MC, Luis Medina is a tireless supporter of local artists and has been a champion for introducing international artists to his considerable audiences for several decades. He is an indispensable part of the cultural life of the San Francisco Bay Area.” — John Santos, Educator, band leader, musician

“For over 17 years Jaffe Events has worked with Luis Medina for various events, concerts and festivals, in which he has worked has a DJ, MC or both. On every occasion he has met our expectations with professionalism, experience and more knowledge about Latin Music than probably anyone else in the Bay Area. We can say with absolute confidence that Mr Luis Medina is a pioneer in his profession and its always a pleasure and an honor to work with him”
Adrian Goddard, Jaffe Events