Broadcast career

Luis Medina during a radio broadcast.

Luis Medina broadcasts live!

During his tenure as the KPFA 94.1 FM Music Director, Luis Medina was a staunch advocate for the station music programs. His vast knowledge of different genres of music kept the eclectic music programming strong and relevant. Under his leadership, the station was recognized as a leader in innovative World Music programs that bolstered the genre’s popularity in the market. He also expanded the diversity of voices on-air by placing more women, Latinos and people of color as program hosts and producers.

Luis raised the visibility of the radio station through successful event sponsorships with the following partners: Live Nation, Another Planet Entertainment, SF Jazz Center, San Francisco Jazz Festival, Yoshi’s Jazz Club, Cal Performances, Monterey Jazz Festival, Stern Grove Festival, SF Flamenco Society, La Bohemia Productions,  Slims/Great American Music Hall, Bimbos 365 Club and others.

Luis has tirelessly contributed to the station’s on-air fundraising campaigns as well as served as voice over talent for public service announcements and in-house station promotions. He recently served behind the scenes as music consultant from 2015 to 2019.

On his radio program Con Sabor, he has interviewed hundreds of renowned artists and musicians. His interview with the legendary Israel Lopez “Cachao” is featured in the PBS documentary film “Cachao, Uno Mas” produced by actor/producer/director Andy Garcia.

Radio Host/Producer
During his career, Luis has produced and hosted radio programs throughout the Bay Area:

KPFA-94.1  FM, Berkeley, CA

  • Con Sabor – 1997-present. Saturday Evenings 9 to 11 pm PST. The Best in Salsa, Latin Jazz, Afro-Cuban and Afro-Caribbean Music. Since 1997 broadcasting from the SF Bay Area with 59,000 Watts and worldwide on
  • Music of the World 2001–2015
  • Ritmo de las Americas 1997– present (as guest host)
  • His past programs for KPFA have included:
  • Beny More Special –  1996
  • Musica Caliente – 1995
  • Ahora – 1983-1995 (resident rotating host)
  • Saturday Night Salsa
  • Sabor y Saber
  • Music of Cuba

KUSF-90.3 FM, San Francisco, CA
Musica, Ritmo y Estilo Nov. 1991-March 1994.

KBRG-FM, 105.3 FM, San Francisco, CA
Sabor Caliente

KPOO-FM, 89.5 FM, San Francisco, CA

  • Saturday Salsa
  • Ritmos Magicos
  • On Friday, the Eagle Flies
  • Mestizo


Please contact Luis for media production, voice over, dj/host and master of cermonies work. His services include media and music consultation and promotion and coordination of events.